Automobile covers the history of the US car industry during its birth and growth, from 1896 to 1929. The aim of the game is to make the most money, which means making and selling cars. Players are competing in the U.S. auto industry in the early 20th century, purchasing factories that turn out low-, medium- and high-valued vehicles, starting with the 1893 Duryea and moving up the time-line from there.